What is a Customer Journey? Strategies and Practices to Clarify the Customer's Path with HubSpot Analytics and Accelerate Business Growth
In today's fiercely competitive business environment, deeply understanding the "Customer Journey"—the complex path from when a prospect recognizes a product or service to the final purchase—is essential for optimizing the customer experience and improving business results. This series of processes involves various touchpoints, and at each stage, customers display diverse emotions and behaviors. As a marketer, it is extremely important to accurately grasp this deep customer psychology and take strategic and appropriate approaches.
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